See2Do Actionable Moments

In today’s political environment, policy and political campaign videos have only one major use - candidate or policy issue branding. This is true whether the video is on broadcast or cable television, on a candidate's website, on social media, or linked in an e-mail or text. The reality is that campaigns are using video in the same way that they have since the dawn of television: You watch the video then you need to leave the medium to take an action somewhere else such as a website, social network page, or mobile device. But there is no direct voter interaction within the video itself.

When you watch a See2Do Enabled video you realize how much interaction and data collection is missing. See2Do is the first to connect videos with an in-video See2Do Actionable Moment or SAM.  This simple and proprietary technology captures a viewer’s attention with an in-video ability to donate, volunteer, sign a petition, take a survey, or any other action the campaign desires. You can even reuse the same video and create targeted SAMs to specific groups (i.e. new voter outreach, specific policy issues, or demographics). In addition, SAMs provide campaigns with powerful voter data that the campaigns own and control that can be used to engage and re-target voters in a more substantive way.